Fireside Chat Series

Let’s Talk About How Social Value Can Strengthen Your Brand

An inspiring fireside chat with Dr Sharifah Alwi (guest of the month) and Dr Jane Chang and our host, Prof Ainurul Rosli, to uncover how embedding social value into your strategy can elevate your brand and position your business as a force for good.

Key Highlights
Authenticity is Key to Branding Success: Align social value initiatives with your brand’s mission and values to build trust and credibility.
Consistency Builds Brand Loyalty: Focus on a few impactful initiatives that reflect your brand identity and commit to them over time.
Effective Storytelling Strengthens Connections: Share real stories about how your brand’s initiatives positively impact communities.
Transparency Protects Brand Reputation: Be open about challenges and involve stakeholders in solutions to reinforce trust.

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We help you create more impactful work by applying Social Value Principles